Ferrari said Thursday it will raise prices by 10% on certain models after April 1 in response to new U.S. auto tariffs, adding up to $50,000 to the price of a typical Ferrari.

Ferrari said it will shield customers from the brunt of U.S. tariffs by absorbing the cost of higher import duties on certain models, while passing on only some of the impact through higher pricing on others.

And Ferrari, for one, has wasted no time at all letting investors know how it will respond, announcing notable price increases on some of its most potent machines. “While reaffirming its commitment to maximum client attention and protection and with the goal to provide certainty to them: • The commercial terms will remain unchanged for orders of all models imported before April 2,