Driven Brands will bring on a new CEO in May and sell its U.S. car wash business following 2024’s focus on paying off debt, ...

XPENG officially enters the Indonesian market, marking a significant milestone in its global expansion, supported by Erajaya Active Lifestyle (ERAL). XPENG will initiate its localized production strat ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

• Balance data with brand identity. Data can optimize operations, but over-reliance on it can erode brand vision, innovation ...

Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts.

Massive, an award-winning creative agency known for bold ideas and strategic execution, has rebranded as Takt (takt.inc).

Companies refining their ambassador strategies could benefit by prioritizing connections that resonate with their audience.

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...

Famosos, the largest and most influential marketing platform for the U.S. Hispanic and Latin American markets, proudly announces an expanded partnership with TelevisaUnivision, reinforcing its ...

Brandwatch, the leading social media management and consumer intelligence suite, is excited to announce the integration of ...

A paradigm shift is underway in experiential marketing, thanks to AI. Jason Snyder explains that the technology will change ...

India's organized retail sector is experiencing rapid growth, driven by rising disposable incomes and changing consumer ...