But on TikTok, the holiday season had begun. That month, influencers began to post unboxing videos of Advent calendars, revealing 25 little samples of skin care, stationery, candy, and more.

Advent calendars are no longer your simple holiday ... Between the nostalgia that they bring and the rise of social media and unboxing videos, brands have capitalized on the trend, offering ...

They’re all over your TikTok and Instagram – people unboxing the latest extravagant beauty advent calendar. Influencers excitedly wonder what eyeliner, serum or hand cream will be behind door ...