Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The company plans to roll out the AI-driven technology to 500 restaurants across its brands by the second quarter of the year. These innovations will be fully integrated into Byte by Yum, ...

Yum Brands, Inc. and president, Byte by Yum!, said in the press release. "We are thrilled to partner with a pioneering company like Nvidia to help us accelerate this ambition. This partnership will ...

Four Yum! Brands executives will take the opening keynote stage at ... The company’s proprietary Byte by Yum! platform is beginning to show tangible returns. Digital sales were up 12 percent year-over ...

Digital sales increased 12% year-over-year, fueled by expanded adoption of Byte by Yum! across regions and brands. Operating profit for Taco Bell rose 16%, driven by strong sales and margin ...

Yum! Brands (NYSE:YUM), the global fast-food powerhouse ... to streamline operations and enhance the customer experience. The Byte by Yum! platform is a testament to this commitment, driving ...

YUM! Brands, Inc. YUM reported first-quarter 2025 ... s proprietary digital platform, Byte by Yum!, remained positive, reinforcing the brand’s strategic push toward tech-driven growth.