Starbucks (NASDAQ: SBUX) stock investors are enthusiastic about Brian Niccol's ability to drive improvement. *Stock prices ...

The collapse of Starbucks stock signals that the company's turnaround is in deep trouble. How can CEO Brian Niccol impress ...

Starbucks hired a guy, uh, Brian, is it Niccol? I don’t know how to pronounce his last name, but, you know, he pitched ...

CEO Brian Niccol has made a lot of good moves at the coffee chain, but his latest plan should anger baristas and customers.

Starbucks is investing in more hours for baristas as other restaurant chains go in on AI.

As the coffee giant brings the personal touch back to its stores, Chief Technology Officer Deb Hall Lefevre's role is more ...

But as consumer behavior shifts, digital disruption accelerates, and brand trust becomes a strategic imperative, a new ...

Consumers may be getting their food to-go more often, but they still demand music and free Wi-Fi. They also want their ...