The Gone Fishing program is part of the company's effort to inspire future generations to enjoy the outdoor pastime.

The CEO of BPS, Johnny Morris, is donating over 40,000 rods and reels nationwide in an initiative to get more kids fishing.

USA Bass Team Wins Gold in Pan-Am Bass Tournament in Mexico, Bass Pro Shops Donates Over 40,000 Fishing Rods to Kids, and the ...

Johnny Morris, angler, conservationist and founder of Bass Pro Shops, is challenging families everywhere to get outside and ...

Bass Pro Shops and Johnny Morris are donating over 40,000 fishing rods and reels to not-for-profit partners, and hosting Gone ...