Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, ...

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Ben Hopkins, creative director at VCCP’s AI agency Faith, helped launch O2’s scambaiting granny Daisy. Now that an AI ...

Some tennis players are not happy with Wimbledon’s new AI line judges, as reported by The Telegraph.  This is the first year ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers think because she's an AI-powered social media influencer.

AI influencer Mia Zelu stunned fans with her Wimbledon pics, until they realized she doesn’t actually exist. Zelu, who boasts ...

Mia Zelu has turned heads at Wimbledon 2025 with visuals of her attending various tennis events. However, a series of convincing images showing a fashion-forward woman are fake. The influencer with ...

Wimbledon already uses AI to provide match insights, highlight reels, and a power index leaderboard. This year, as well as the video commentary, AI will also be used to provide a draw analysis, ...

Some players have criticized certain calls made by the software, and in one match, the system shut down entirely.

The prestigious Wimbledon tournament is set to introduce artificial intelligence-powered commentary in July. All England Club has tapped tech giant IBM's Watsonx AI platform to create audio ...

AI bias. Of course, there is the perennial issue of AI bias to contend with.. The Wimbledon environment contains many scenarios that could mislead an automated system — Center Court will have ...

However, this is not the first time that Wimbledon has adopted AI. In 2023, the tournament revolutionized its coverage by introducing artificial intelligence-powered commentary and analysis.