Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more ...

Influencer marketing has become one of the most powerful advertising tools in the digital world. But in Portugal, questions ...

Amazon stock consolidates as growth faces challenges from retail tariffs and economic uncertainty. Read here for AMZN's ...

Heimdal helps you discover how free software decisions by businesses can put your personal data and privacy at serious risk.

The Web3 marketing market industry is developing at an enormous pace. According to Market Research Future, it is projected to ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

At its own Brandcast 2025 event, YouTube presented a new way of inserting advertisements in particularly exciting places, which was recapped in this official YouTube blog post. The new feature, called ...

YouTube has introduced a new 'Peak Points' ad format that places ads right where something exciting happens in a video.

The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned Pretty could be served with travel ads or something else matching what’s ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.