Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Zillow now requires that home listings be added to an MLS within one day of any public marketing. Here’s what home sellers ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

The @properties founders argued a failed proposal in the Illinois General Assembly to codify clear cooperation would’ve hurt ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...

AgentC combines agentic AI and human expertise to optimize content, media, journeys and growth — with verified outputs teams can trust.