Zillow is the most popular real estate website of its kind in the U.S., offering online information and services related to selling, buying, renting, and financing real estate.

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

You can have a great-looking website, strong listings, and catchy ads, but if your content isn’t rooted in local knowledge, ...

Zillow now requires that home listings be added to an MLS within one day of any public marketing. Here’s what home sellers ...

Zillow and Redfin are taking aim at listings for homes that have been publicly marketed prior to being entered into the MLS, ...

Compass CEO Robert Reffkin continued to push back against Zillow’s listing policy as the industry prepares for it to go into ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...