Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Zillow now requires that home listings be added to an MLS within one day of any public marketing. Here’s what home sellers ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...

Compass CEO Robert Reffkin continued to push back against Zillow’s listing policy as the industry prepares for it to go into ...

We rate Zillow Group (ZG) a Hold with a $77 price target, as strong growth is offset by a premium valuation that caps ...

Numbers provided to The Washington Post by Zillow are staggering: 2.4 billion visits to its site for the first quarter of ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...