Here’s what you should avoid in your banner designs: Like everything else, your banner ads need to be branded. The visual elements of your brand spread awareness about what you do, help make the ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers.

When people clicked AT&T’s 1994 banner ad, they wound up at a simple landing page that offered more information about AT&T. The answer to “Have you ever clicked your mouse right here?” ...

but legend has it that the first HotWired banner ad was from AT&T, prophetically asking "Have you ever clicked your mouse right here? You will." The banner ad powered the web's first explosion.

Banner ads are considered a cost-effective way to promote a product or service, making them a popular option among businesses of all sizes. Here’s everything you need to know about banner ads ...

The first banner ad was made by Modem ... McCambley remembers. Here it is: Read next BI Tech Memo Where Big Tech secrets go public — unfiltered in your inbox weekly. Sign up An icon in the ...

While ultimately recommending online primarily be used for lead generation, along the way he takes the time to stick it in the ribs of the formerly loved banner ad: Take the poster child of online ...

Bradley and Montgomery’s new campaign for Chase Commercial Banking slaps ads just above 90 outlets around Indianapolis International Airport. Plug in your laptop, see the ad. Or take your ...

If you effectively exploit the inherent advantages of banner ads, you can raise the public's awareness of your product or service along with your bottom line. The Advantages of Advertising on the ...