Yamaha have given their twin-cylinder Tracer 7 family a radical overhaul for 2025, with a new engine, new styling, and ride-by-wire throttle to unlock cruise control and ride modes. As before, the ...

Just weeks after revealing they’ve designed a petrol-electric powertrain for mid-capacity scooters, Yamaha have shown an even more radical plug-in hybrid prototype based on an MT-09. By pairing ...

You don’t nab two Academy Awards nods for Best Actor before your 30th birthday without putting in the work. The 29-year-old New Yorker has gained almost universal acclaim for his portrayal of ...

Then he went to Guitar Center here in New York, on [West] 14th Street, and he did an incredibly humble thing… He went in there and he bought a $200 Yamaha acoustic guitar,” he said.

In doing so, Yamaha created an astonishing piece of musical technology that fits in with everything I like about my usual acoustic guitar experience but makes me sound even better with less effort.

With 2024 coming to a close, it's time to take stock of what our favorite motorcycle brands are bringing to the table for 2025 — and this time, it's Yamaha's turn. The long-running Japanese ...

Yamaha's acoustic guitar legacy is continuing with the reveal of its new flagship acoustic model, the FS9. The high-end Japanese-made guitar follows the dreadnought FG9 and is available it two ...

The post Guitar Center to Prioritize “Premium Product” Over “$300 Guitars” appeared first on Consequence. Guitar Center’s new CEO Gabe Dalport has revealed his plans to prioritize ...

In the realm of venture capital, YMV manages three funds: Yamaha Motor Exploratory Fund 1 and 2, and Yamaha Motor Sustainability Fund, each with a US$100 million allocation.

Other presentations such as Vox showcased its new wah-wah guitar pedal that adds a unique psychedelic rock effect when active. Guitarist Jay Leonard showcased the new Yamaha Pacifica electric ...

It would also cement their power. Just two years before the world arrived on Japan’s doorstep, Torakusu Yamaha was born on 20 April 1851 in Wakayama in Japan’s south to a samurai father serving the ...