Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...

Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...

It's a generation more familiar with straight-edged letters on the keyboard than the loops of cursive penmanship. "I think (the new logo) contemporizes a brand, it makes the brand design more ...

The department store is bringing back its cursive logo at a time when many brands are ditching script. Lord & Taylor is going against the grain and bringing back its cursive logo. The department ...