The agency, in cooperation with Xavier University, offered marketing and rebrand support to Cheatham Middle as long as the school agreed to adopt the "Musketeers" logo. "Cheatham, let's get to work!

A Xavier alum and ... have to become the "Musketeers."In exchange for becoming the Musketeers, Anthony Breen and his company, Synergistics, offered to commission the logo package free of charge." ...

a Xavier alum and owner of the marketing firm Synergistic. Breen offered to design a new logo for Cheatham Middle School free of charge if they adopted the Musketeers as their new mascot.