Maybe it’s the nostalgia talking, but there’s something special about wooden toys for toddlers — they’re timeless, sturdy and absolutely charming. When my kids were younger, they played ...

Wooden toys, which include blocks, puzzles, trains and educational tools, only account for 5.6 percent of China's toy market in 2023, according to Zhiyan Consulting, a Chinese market research company.

For many, playing with colorful plastic bricks is a childhood memory that lasts a lifetime. Yet, decades of engineering, ...

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Ye Chen, a 37-year-old Yunhe native, exemplifies this transformation. Growing up surrounded by relatives who ran wooden toy factories, Ye initially viewed the industry as low-end manufacturing.