LAS VEGAS — Turbo Wholesale Tires L.L.C. has crafted a new brand identity and redesigned its logo. The changes were announced at the 2023 SEMA Show in Las Vegas. The logo change comes as the company, ...

Established in 2001 and last rebranded in 2015, Finsbury Food Group said that its new unified brand identity reflects the ...

That is why we are not making a wholesale change ... as it is easier to translate across cultures and countries.” A brand logo is what stands out and it differentiates one from the other ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

By diversifying their revenue streams with a wholesale arm, brands can maintain their direct-to-consumer structure when experimenting and validating new ideas, all while maintaining healthy ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Like many of Solo Brands’ digitally-native IPO cohort ...