Whether it's for fries, hashbrowns, eggs, or anything in between, Heinz ketchup is usually on the side. Now, they're offering ...

and created Chip Dip to get fans to try the combo – because ... the potato chip has long been overlooked,” says Keenan White, Senior Brand Communications Manager for HEINZ.

The brand is testing whether consumers like the wide-mouth container for its sauce, and Guinness brings the flavor of its ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips.