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In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of ...

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QR codes are now a part of everyday life—from scanning menusat restaurants to connecting to public Wi-Fi or even accessing digital tickets.What once started as a method to track car parts in the ...

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One of the most exciting advancements in physical marketing is the integration of QR codes and augmented reality (AR), two powerful tools that can transform a simple postcard or catalog into an ...

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