“You’re dropping a little bit of information, these nuggets leading up to the trailers, the payoff, the poster and the launch date. How do you tease it so that people want to see more?

Sometimes, all you need is to just look at the poster. With its roots in vaudeville and carnival advertising, the history of movie posters dates to roughly 1890. That’s when Jules Cheret’s ...

Morrison says the reality is not like that. He believes poster sessions are usually a dispiriting waste of time for all involved. "Imagine you're driving down the highway, and you see billboards ...

Cynthia Erivo took offense to a fan-edited promotional poster for her upcoming film, Wicked, sparking online discourse and prompting a response from director Jon M. Chu and co-star Ariana Grande.