In the chaotic tech industry, product marketing is often viewed as a beacon of sense, bridging the gap between what's made and what's sold as well as between what's promised and what's delivered.

As the Product Marketing Alliance puts it, product marketing represents the intersection of different department goals in all successful companies. There's no getting around it; every department ...

Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are ...

Effective marketing can significantly enhance a company's financial health by boosting product sales. Marketing influences retail investor behavior, increasing stock trading volumes soon after ad ...

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

And it's equally essential for salespeople to be able to offer customers this type of content. But despite these well-known truths, product marketing still seems to struggle for recognition and ...

During my time working in the blockchain and cryptocurrency industry, I have had to work through the obstacles of marketing a product that is not deeply understood by many. It’s not difficult to ...

“What can I market if I don’t have a product?” This could not be farther from the truth. In fact, the earlier you start marketing, the more successful your product launch can be ...