The primary goal of buccal massage is to relax and stimulate the muscles within the face, especially those responsible for the shape and contour of the jawline. By focusing on the buccinator ...

It can also be used for facial slimming and jawline contouring, by decreasing the size of the masseter muscle for a more V-shaped tapered jawline. The traditional Botox focuses on facial muscles ...

Other than the way in which people mew, new jaw-contouring technology like the Medi Lift Essential Mask, non-surgical facelifts and Botox® can help you achieve the jawline you’re mewing for.

The contouring technique enhances the cheekbones and jawline. It predates Elizabethan-era stage makeup, and the first official “tutorial” can be credited to makeup artist Max Factor Sr.

which gives the illusion of an extremely sharp jawline. Typically when contouring my jaw, I draw lines starting at the base of my ears and ending around the middle of my jaw on each side of my face.

Proponents of the trend suggest it as an inexpensive alternative to filler, orthodontic work, or surgery for the jawline in adults. Mewing is a pretty basic exercise, says Dr. Kopelman ...