Psychology has uncovered why you might be drawn to the color blue, and it has a lot to do with your personality and lifestyle ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Check out our top five Rolex sports models with stone dials ✓ A list that features turquoise, tiger iron, lapis lazuli, and ...

Chameleons are famous for their ability to blend in, but contrary to popular belief, this isn’t why they are so colorful.

This season in AAA, his fly ball % was a career low 16.7%. If he can continue to prevent fly balls, he may see success.

To many travelers, the appearance of airline liveries is everything. The colors, the shapes, the fonts — all of which not ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

In recent years, all the colors of the rainbow have conquered watch design. This spring, two warm, feel-good tones stand out: ...

However, in the Turquoise case, HCD sent a “technical assistance” letter in December stating that San Diego could deny the ...

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after ...