We scoured the archives and asked designers for the best green paint hues. Green is undoubtedly one of the most popular ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Every closet should have a black bag ready to be tapped in. It's the perfect no-fuss neutral that goes with everything and ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Motorola has 3 shades of pink this year, in addition to a straight-up red hue. While Cabaret is more exciting than the pink ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Motorola has really stepped up when it comes to colors on their smartphones. Offering some pretty bold colors and materials.

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Just when you thought you knew every single shade in the rainbow like the back of your hand—buttery yellow, martini green, ...

The Department of Health and Human Services is calling on companies to phase out all petroleum-based dyes by the end of next ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?