Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts ...

The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most ...

Western Michigan athletic director Dan Bartholomae also noticed, of course, and was in contact with NCAA officials Monday. The NCAA informed him Tuesday that the correct and current WMU logo would ...

The Western Bulldogs are hailing the return of the full-bodied bulldog to the club's emblem after 25 years. President Peter Gordon couldn't be happier with the new logo, which has brought to an ...