Regardless of the current economic climate, it’s vitally important for job seekers to understand their unique value proposition and be able to develop that into a branding statement. Your ...

Value Proposition Budgeting: This type of budgeting focuses on scrutinizing expenses and the value that each expense generates for the company. Each line item must justify its place in the budget ...

In a tough economy, many marketers are reviewing how far their media budget is really going ... people best placed to judge them on their value proposition – their clients.