Vrbo put a billboard outside Airbnb's San Francisco office saying it is "cooler" and "friendlier." Airbnb called the ad stunt "desperate" and said the campaign just gives Airbnb "more visibility." ...

Last month, Vrbo crowned itself the "hotter, cooler, friendlier" platform with a billboard teasing rival Airbnb. Vrbo put the billboard right outside Airbnb's San Francisco headquarters.

In March, Vrbo put up tongue-in-cheek billboards, including one right outside Airbnb's San Francisco headquarters. The text on some billboards emphasized that Vrbo is host-free. Now, a national ...

Vrbo also has put up billboards, including one near Airbnb headquarters in San Francisco. In one case, it has the line, "What do you call an Airbnb without a host? — Vrbo." The National ...

New vacation rental company Savvy took a swipe at Airbnb and Vrbo with its new Texas billboard. The company chose a spot near Vrbo's Austin office, mimicking Vrbo's recent sign targeting Airbnb.

Vrbo took shots at its rival Airbnb in a Super Bowl commercial and a cheeky billboard campaign. Airbnb challenged Vrbo's phrasing to the National Advertising Division, an independent regulator.