A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.

On Wednesday, Panini America announced the expansion of its exclusive partnership with Texas Longhorns quarterback Arch ...

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo.

The iconic Longhorns logo is one of the most recognizable symbols in college athletics — and for most fans, it's untouchable. But one social media influencer has sparked a new wave of discussion ...