Adweek on MSN5d
There Is No Left and Right Anymore. There Is Only Twix.
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
Twix’s new global brand platform will show new generation of shoppers can ‘have it all’
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Ad of the Day: Twix leans into ‘maximalism’ with $2m brand refresh campaign
The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...
Creative Review6d
Twix’s new ad offers up a double take
A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...
The new Twix logo is a nostalgic treat (but something's missing)
At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...
Yahoo Finance5d
There Is No Left and Right Anymore. There Is Only Twix.
The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...
Marketing Dive4d
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.