By the early 2010s, the so-called "Tumblr aesthetic" had users in a chokehold. During its heyday, it served as a place for teenagers and young adults to make blog posts about the interesting, the ...

The moody days of early 2010s Tumblr reblogging are immortalised by memories of Arctic Monkeys’ album covers, scrappy handwritten poems, American Apparel tennis skirts, and the more-than ...