Many of today’s trending aesthetics—like the coquette and e-girl looks—have roots in this Tumblr era. If a certain style caught your eye, you could follow aesthetic blogs and look up ...

Take TikTokker Kirstin McCarlie, who frequently puts together outfits of this aesthetic, alluding to the Tumblr girl trope. "I think younger millennials and older Gen-Z are nostalgic about Tumblr ...

The moody days of early 2010s Tumblr reblogging are immortalised by memories of Arctic Monkeys’ album covers, scrappy handwritten poems, American Apparel tennis skirts, and the more-than ...