The tagline outlived the ad agency that launched it, N.W. Ayer. JWT, formerly known as J. Walter Thompson, resisted the temptation to change the slogan after taking over the account in the late 1980s.

Travel thrills me—luxurious or simple ... Who doesn't want what this slogan is promising? And reports are that the campaign has so far been successful. I totally love this one because the ...

The official tourism board of Kazakhstan, a nation whose government once denounced the 2006 film “Borat,” is now embracing the character’s most popular catchphrase as part of its latest ...

The Flight Centre has been banned from using its "lowest air fares guaranteed" slogan for five years because of complaints from the public. The travel agency is one of the largest in Australia ...

The KTO hopes that the catchphrase will portray Korea as a "trendy and innovative" travel destination. However, the country's ever-changing slogans often confuse both foreigners and Koreans.

adding that it would be showcased in commercials at the Olympic Games in Paris and other major cities and travel fairs around the world. The new slogan, logo and theme song, which were unveiled at a ...

Travel Manitoba unveiled a new slogan for the province on Thursday, with the hope of pulling on a few heart strings. The crown corporation is planning on launching a massive campaign next year ...

I am quite impressed by Malaysia’s tourism slogan, “Truly Asia”, as I think it is an appropriate description. “Amazing Thailand” and “Incredible India” capture and hold people’s ...