Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark ...

An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked. It ...

but that could be part of what the brand's going for. I agree that the idea younger generations don't dig script logos is probably wrong, and it probably makes more sense for the new comeback to ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...