Tito's Vodka is not having it with all these canned seltzers. For a bit of a back story: seltzers are trending. Bigly. And you don't need to go to a 10U baseball tournament in Waco or any driveway ...

Tito's in a Can is available for $20 online or at Tito's retail store in Austin, Texas, with all net proceeds going to the customer's choice of nonprofit partner. The effort spoofs the growth in hard ...

Austin-based Tito's trolling hard seltzer trend by selling $20 empty can The Texas vodka company said all net proceeds will go to nonprofits. To stream WFAA on your phone, you need the WFAA app.

Tito's vodka is selling a $20 empty can, trolling hard seltzer brands in the process. Here's what to put in said empty can.

As the hard seltzer craze fizzles out, Tito's Handmade Vodka trolls fans with empty, limited-edition resealable cans. 'We don't make seltzers. You do,' it says.

Tito's Handmade Vodka is a classic, tried-and-true Austin liquor, but now the company is debuting something a bit different in an attempt to battle what they call "canformity.". The vodka titan is ...

Tito's Vodka recently released "Tito's in a can," a new marketing approach to stay unique to their product while supporting nonprofits and tapping into the popularity of the seltzer trend.

April Fools’ Day came a little late this year. Why? Because today, every vodka lover’s favorite vodka brand released a brand-new hard seltzer can — that features absolutely no hard seltzer ...

Amid sales decline for hard seltzer, the billionaire behind White Claw plans to take on Tito’s vodka. Anthony von Mandl is the sole owner of White Claw’s parent company.