A waterproof shoe like a duck boot or a pair of Hunter rain boots are a core part of the fisherman aesthetic. And even if you ...

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the ...

From beef tallow to Sex and the City's Charlotte York and the stay-at-home-girlfriend trend, traditional gender roles have a new brand.

Born as a critique of capitalism, the Nosferatu-core reflects the paradox of the goth revival, commercialized by the very ...

Earlier this month, a queue formed outside Brown Thomas on Grafton St as the store launched its first exclusive Jellycat. As ...

While Pretty Little Thing claims this rebrand is all about "elevated fashion essentials", many on TikTok are calling BS.

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

Content warning: The following story discusses themes of eating disorders.

If you've seen TikTok's "I Tried To Be The Sun" trend, you might be wondering about its deeper meaning. Here's an explainer.

Millie Bobby Brown channeled the mob wife aesthetic in an underwear-baring sheer dress on date night with husband Jake ...

The ‘unrecognizable makeup’ trend is kicking the clean girl aesthetic to the curb. Here’s everything you need to know about ...