The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

which essentially allowed the human eye to perceive a color "that never occurs in natural vision," the study read. Getty Never miss a story — sign up for PEOPLE's free daily newsletter to stay ...