The pop star wants the logo, which he has tattooed on his body, to be the main image of the food and retail empire he plans to develop. The Teddy Bear comes from the 31-year-old’s nickname ...

The singer has applied to trademark his new Teddy Bear logo under three different classifications, which includes meals and snacks, sauces and clothing. Ed moved into the food industry a few years ...

Ed Sheeran has applied to trademark his Teddy Bear logo for use on meals, snacks, sauces and clothing. The pop star wants the logo, which he has tattooed on his body, to be the main image of the food ...

Ed Sheeran has applied to trademark his new Teddy Bear logo to make meals, snacks and sauces. The singer, 31, has a teddy bear tattoo on his right arm, while his friends and family have coined ...