Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

AppLovin is in the mix to buy TikTok and save it from a US ban, which would thrust its founder, Adam Foroughi, into the ...

XX-XY Athletics challenged Colorado's anti-discrimination law, claiming it infringes on free speech and impacts their stance ...

The indictments were the result of an 18-month long investigation into a drug trafficking conspiracy centered on homeless ...

Rising concerns about the misuse of drones have led to the development of new technologies designed to counter unmanned ...

OMN, the Swiss-based AI marketing agency, is known for delivering next-generation online marketing services tailored for Swiss businesses. More information about their innovative approaches and ...

Essentially, by opening localhost ports that allow their Android apps to receive tracking data, such as cookies and browser ...

The future of AI in communications hinges on striking the right balance between innovation and accountability, ensuring that ...

Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post ...

When every brand plays by the same rules, creative solutions become the only way to get a competitive advantage within your ...

Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-powered ads deliver 25% higher ...

AI chatbot companions may not be real, but the feelings users form for them are. Some scientists worry about long-term dependency ...