There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Conflict on executive teams is inevitable—and necessary. CEOs need to hear a variety of well-informed opinions and arguments ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Here’s how to avoid it. by Rob Cross, Reb Rebele and Adam Grant Collaboration is taking over the workplace. As business becomes increasingly global and cross-functional, silos are breaking down ...

“This has been an extensive and collaborative process ... of the Kings brand evolution is highlighted by the team’s new primary logo. The new primary mark for the Kings draws inspiration ...