Stitched onto the headrest, you’ll find the iconic Nitro Concepts flame logo. On the back, is the menacing symbol of the Decepticons. Last up is a chair fit for a leader, the Optimus Prime Edition.

"Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies ...

"Hello. I'm beloved Autobot leader Optimus Prime. I know that some of you human Transformers fans have been having system failures at the thought of me sporting painted flames. I would warn you ...

But other alterations were simply Bay's prerogative. Optimus Prime now boasts bright orange cholo flames and — much to fans' horror — lips. "I'm the director. I make my own decisions.