The latest branded Transformers items allow fans to show off Optimus Prime, Bumblebee, Megatron and the faction symbols on ...

Stitched onto the headrest, you’ll find the iconic Nitro Concepts flame logo. On the back, is the menacing symbol of the Decepticons. Last up is a chair fit for a leader, the Optimus Prime Edition.

"Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies ...

"Hello. I'm beloved Autobot leader Optimus Prime. I know that some of you human Transformers fans have been having system failures at the thought of me sporting painted flames. I would warn you ...

But other alterations were simply Bay's prerogative. Optimus Prime now boasts bright orange cholo flames and — much to fans' horror — lips. "I'm the director. I make my own decisions.