Supermarkets are still offer misleading "discounts" and "special offers", despite rules designed to clamp down on fake deals. When they checked, consumer champion Which? found "2 for £4" cereal ...

The junk-food-for-breakfast theme is not novel for either Post or Hostess, which count Honey Bun and Donettes Cereal among their earlier collaborations. It's also not the first time Hostess has ...

Kellogg's will not be allowed to promote sugary cereals in supermarket special offers, a court has ruled. In-store promotions on food and drink high in fat, salt or sugar will be restricted under ...

Six supermarkets were guilty of at least one offence, with only Sainsbury's meeting the new criteria for offers. At Iceland, researchers found Kellogg's Crunchy Nut cereal on offer at two packs ...

Popular children's cereals such as Shreddies, Rice Krispies and Coco Pops often have more salt, sugar and fat than supermarket brands which cost half the price, figures show. Nutritionists say ...

The mission: How to redesign supermarket cereal aisles to provide store customers with a better shopping experience — and, of course, to encourage shoppers to buy more Post Raisin Bran and ...

"It makes little sense to us that consumers will be able to buy other products, like donuts and chocolate spreads, on promotion - but not many types of breakfast cereals," said Kellogg UK managing ...