For example, Procter &Gamble’s (PG) Charmin’s ultra soft toilet paper 18-count mega package now contains 244 two-ply sheets, down from a previous 264 double-ply sheets per roll. And super mega ...

American shoppers looking to pick up an 18-pack of the toilet paper giant's ultra ... amounts to roughly a roll-and-a-half. The brand's super mega roll 18-pack, meanwhile, has also been ...

Descriptors like “jumbo,” “super,” and “mega” are hard to quantify; some companies claim that one roll of their toilet paper is now the equivalent of four, or that their toilet paper ...

The Lending Tree confirmed Sadville’s suspicion of shrinking toilet paper. It reported that “twelve mega rolls of Cottonelle Ultra Comfort toilet paper decreased from 284 sheets a roll to 244.” ...

The most glaring issue plaguing the toilet paper industry is a lack of standardization. Double, triple, and mega rolls are imprecise descriptors that vary by brand; they are not measurement units.