(MoneyWatch) Steve Jobs was an American icon and one of the ... words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's ...

Steve Jobs launches the most iconic marketing campaign in the company’s history: “Think Different.” Jobs reflects on the difference between using marketing to sell a commodity and using ...

If there were an epitaph that perfectly describes Steve Jobs' life on earth, it is one that he helped craft himself for the iconic "Think Different" Apple advertising campaign. "Here's to the ...

With Steve Jobs at the helm, Apple always went its ... Steve was comfortable with leaps of faith. He urged us to “think different,” and in the process he fundamentally changed the way we ...

I am sad to read today that Steve ... remembers Jobs saying in one of the 40-plus interviews he conducted with the Apple founder before his death this month at age 56. “I think that he kind ...

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

Bad news, developers: If you had planned on having a mobile app take you down the road to wealth and fame, don’t expect to have Steve Jobs riding shotgun—at least not if you’re looking to ...

In 1996, when Steve Jobs returned to Apple, a company struggling with its identity and market presence, he introduced a revolutionary branding strategy: the "Think Different" campaign. This ...