With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

In an effort to highlight what sets the brand apart from its competitors, Niccol—who assumed his position only a few months ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks has been ordered to pay $50 million to a customer who suffered severe burns and disfigurement after hot drinks ...