Maybe it's the scent of freshly brewed beans that beckons us in, or maybe it's the mystical maiden on that iconic green ...

The logo they were redesigning in 2011 was what Birdsall lovingly dubbed “the donut,” and it represented a much more mature Starbucks brand that had already disrupted coffee house culture as ...

If corporate logos reflect the priorities -- or anxieties -- of management, then the new Starbucks (SBUX) logo exhibits all those and more. It appears to be a mere evolution of the chain's ...

Still, the court ruled that Dwyer could not profit from a logo that was "confusingly similar" to the Starbucks siren. More recently, according to Bloomberg News, Starbucks has sued coffee shops in ...

Instead, controversy has erupted over the topless mermaid logo plastered on the cups that the new Starbucks brew is served in. The so-called brown heritage logo is, ahem, a tad more revealing that ...

First off: By now, talk about Starbucks' logo change is just, well, everywhere. (For those of you in the dark, the company last week said it was carving out the words "Starbucks Coffee" from its ...

There's been plenty of buzz about the Starbucks new logo, the first for Starbucks since 1992. Over the years, there have been accusations that the company's logo had a satanic element, since it ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

If you look closely, you’ll notice one small imperfection in the iconic Starbucks logo. That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren.