Psychologists at the University of California recently presented a group of students with a simple challenge: Draw the Apple logo from memory. Of the 85 who tried, only one got every feature correct.

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company ...

Over the course of the study, 85 UCLA undergraduates were asked to reproduce an Apple logo from memory. Only one was able to draw the image correctly. Here are some of the versions they came up with.