Sour Patch Kids has been a top-tier candy since…forever. It's sour then sweet taste makes it a go-to whenever you're in the ...

Sour Patch Kids are no more. At least in name. The candy brand announced on social media platform X that it will now be known as "Just Patch Kids," dropping sour from its identity.

(WJW) – When iconic candy brand Sour Patch Kids announced it was changing its name last week, many were skeptical, given that April Fool’s Day was nigh. So if you thought they dropped the ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...