The majority of New York State calls the soft drink "soda." But there are some in the Empire State, particularly west of Rochester, New York that call it "pop," according to a recent study. People in ...
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.) ...
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