Why do we follow the crowd, obey authority, or change our opinions to fit in? Social Influence Theory breaks down the psychological forces behind peer pressure, persuasion, and conformity revealing ...

How does a bird learn its birdsong? Tomoko Fujii and Masashi Tanaka, from Waseda University, explored what drives a zebra ...

based on social network theory. This study also empirically investigated the impact of social media technologies on supplier and customer relationship management using sample data from U.S. industrial ...

Some people called it “irresponsible”. Others called it “genius”. A stand-up comic used it as material in a raunchy set. But ...

Abstract: An online social network (OSN) is a social structure made up of a set of users that are interested to communicate with each other in an online environment in order to share information.

Research confirms that social isolation and loneliness significantly impact health and mortality, even if not listed on death certificates.

New studies reveal that both the public and healthcare providers often overlook social connection as a key factor in physical health, even though loneliness rivals smoking and obesity in health risks.

A majority of participants agreed that guidelines for Facebook use would be beneficial. Conclusions Social networking software use, specifically Facebook use, was widespread among healthcare students ...